90%
75%
USA
Canada
Australia
UK
Entertainment and Novelty Most Coupon-Obsessed States in the U.S. Last Updated: July 13th, 2026 2:21 pm PDT Few things unite Americans quite like a good coupon. Reports suggest that 93% of consumers use them for household purchases, and their grip on consumer spending is strong enough that JCPenney lost $4 billion after abandoning its coupon strategy in 2012. The phenomenon has also produced a $40 million fraud ring, later immortalized in the […]
