Sports Betting More Than One in Four Americans Now Have Online Sports Betting Accounts Last Updated: April 14th, 2026 2:03 pm PDT Online sports betting is reaching more American households than ever before. A new survey from Siena Research Institute and St. Bonaventure University found that 27% of Americans have active online sports betting accounts, representing increases of 19% and 22% from 2025 and 2024. More than half of US adults ages 18-49, the target demographic for […]