90%
75%
USA
Canada
Australia
UKMissouri Sports Betting Handle Drops to Record-Low $246.8M in July
Key Highlights
- Missouri sportsbooks accepted $246.8 million in wagers during July, down 4.5% from June.
- Sports betting revenue increased 59.4% month over month to $21.8 million.
- DraftKings led Missouri operators with a $108.8 million July handle.
Mobile and online betting contributed to a significant month-over-month sports betting revenue increase in Missouri in July, even though total sportsbook handle declined from June.
Missouri Betting Handle Reaches New Low
The decline in sports betting handle in July marks the sixth consecutive monthly decline since Missouri launched its legal betting market in December 2025. The state’s regulated sports betting operators reported a combined handle of $246.8 million, representing a 4.5% decrease from June’s total of $258.3 million. Missouri sportsbooks opened with more than $540 million in handle in December.
Online sportsbooks accounted for nearly all of July’s activity, generating $243.5 million in wagers. Retail sportsbooks added another $3.3 million, highlighting the continued dominance of mobile and online betting within Missouri’s relatively new regulated market. The decline can be in part attributed to a slower sports betting schedule during the summer months, with many operators anticipating increased activity with the start of the NFL and college football.
Baseball wagers accounted for $135.2 million of Missouri’s overall handle in July, according to the Missouri Gaming Commission’s monthly report. Soccer generated $36.9 million, largely supported by interest in the World Cup.
Revenue & Tax Collections Increase
Lower wagering volume didn’t prevent operators from recording a sizable increase in revenue. Missouri sportsbooks generated $21.8 million during July, up 59.4% from the $13.7 million reported one month earlier. Interestingly, Missouri sportsbooks reported a $20.7 million collective loss during the first month of operation, largely due to heavy promotional deductions.
The improved revenue total for July also produced higher tax collections for the state. Sports wagering taxes reached $2.2 million for July, an increase of 59.5% compared with the $1.4 million collected during June. As much as 5% of Missouri’s sports betting revenue is dedicated toward responsible gambling initiatives.
DraftKings Leads Missouri Sportsbooks
DraftKings finished July as Missouri’s largest sportsbook by betting volume, accepting $108.8 million in wagers. Its handle increased 5.2% from $103.4 million in June, while FanDuel ranked second at $66.8 million after experiencing a 12.4% monthly decline. Bet365 followed with a $21.3 million handle, while Fanatics recorded $16.8 million and BetMGM generated $16.7 million.
Beyond sport-specific betting, parlays accounted for a significant portion of total betting volume at $79.6 million. The Missouri online gambling market could see wagering activity increase as the sports calendar becomes busier. The arrival of football season in September gives sportsbooks another major betting category after July’s quieter summer schedule.
