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Expert Guide to Learning Sports Betting
Learning sports betting starts with understanding why so many people enjoy it. Fans around the world place billions in wagers each year because it adds excitement to the games and offers the possibility of winning money.
This guide provides an introduction to sports betting that explains the main sports bet types, how odds work, and what beginners should know before placing a wager. It gives you a clear path to learn how to bet on sports with confidence.
Recommended By GamblingSites.com
This score goes to the highest rated sites by experts. Only sites that hold an expert rating of above 85% are given this status.
A green Jackpot Certified score is awarded when at least 60% of expert reviews are positive.
A red Bust score is displayed when less than 60% of expert reviews are positive.
A grayed-out gem means there are not enough expert ratings to produce a score. The gambling site could be new.
A green Jackpot Certified score means that at least 60% of player reviews are positive.
A red Bust score means that less that 59% or less of player reviews are positive.
A grayed-out face means there are not enough player reviews to produce a score.
Introduction to Sports Betting – Where to Start
Sports betting draws so much attention because it blends two appealing elements: the universal popularity of sports and the simple entry point for new bettors. Many fans see wagering as a natural extension of watching the games they already love, and it doesn’t take much knowledge to place basic bets. Winning consistently is much harder, though, and long-term success requires real skill, discipline, and a willingness to learn. Our sports betting guide covers everything you need to get started safely and confidently.
If you’re exploring sports betting for the first time, it’s important to understand the risks as well as the excitement. Every wager involves real money, and beginners typically lose more often than they win. You can absolutely make winning bets, but expecting quick profit usually leads to frustration. Our goal isn’t to discourage you, but to give you a clear, realistic starting point.
This introduction to sports betting outlines the essentials you should know before placing your first wager, explains how to get started safely, and teaches simple skills that will help you improve. You’ll also find guidance on whether sports betting suits your goals and how it compares to other forms of gambling. This foundation sets the stage for the next section: betting for fun vs betting for profit.
Only Bet at Reputable Sportsbooks
One of the most important parts of any introduction to sports betting is learning how to choose a trustworthy sportsbook. New bettors often focus on picking games or understanding odds, but selecting the right place to bet is just as essential. A reputable sportsbook protects your money, pays out fairly, and provides the features you need to place informed wagers.
Start by looking for sportsbooks with proper licensing, strong security measures, and a long-standing reputation for reliability. Reading independent reviews and checking payout speeds can also help you spot red flags early. Just as important is understanding the bonuses offered. Welcome bonuses, free bets, and deposit matches can add value, but only if the terms are reasonable. Always check wagering requirements, eligible markets, and withdrawal restrictions so you know exactly what you’re getting.
A good sportsbook should offer competitive odds, clear rules, helpful customer support, and easy-to-use banking options. If anything feels unclear or overly complicated, choose another site. Taking time to evaluate your options ensures a safer and more enjoyable start to sports betting.
If you’re looking for an online bookmaker that checks every box, we suggest getting started at Lucky Rebel. The site has a user-friendly welcome bonus and offers everything a new sports bettor would be looking for.
Betting for Fun vs. Betting for Profit
Assuming you decide that you DO want to try your hand at sports betting, you should start thinking about WHY. Is the goal simply to have some fun, or to try to make a few extra bucks? Maybe you have aspirations of betting full-time and earning a good income from it.
Although there’s no reason why you can’t have fun AND make some money, betting for profit requires a different approach than betting primarily for recreational purposes. We explain more in the following article.
- Can I accept losing money?
- Am I able to gamble responsibly?
If you answered yes to both of these questions, then there’s no reason at all why you can’t enjoy betting on sports as a form of entertainment. If you answered no to either of them, sports betting might not be right for you.
- Do I have enough spare time to commit to my betting?
- Am I prepared to learn all about the skills and knowledge required?
If you answered yes to both of these questions, that’s a good starting point. If you answered no to either of these questions, then it might be better to focus on having some fun with betting: for now at least. You can always start taking things more seriously further down the road.
Understanding Sports Betting Laws
Sports betting laws can be confusing, especially because they differ significantly depending on where you live. Some countries allow widespread online betting, others restrict it to certain operators, and some prohibit it entirely.
These regulations determine whether you can bet online, which sportsbooks you’re allowed to use, and what protections are in place for your money and personal information. Understanding the rules in your region helps ensure you’re betting safely, legally, and with full awareness of your rights and responsibilities as a player.
The Biggest Challenges of Learning Sports Betting
Sports betting brings real challenges, especially for anyone aiming to win consistently. It’s easy to fall into habits that feel logical but don’t lead to long-term success. Keep these key points in mind:
- Avoid focusing only on winning percentage – Betting on “safe” outcomes means low odds and small payouts that can be wiped out by just a few losses.
- Don’t chase long shots – High odds may offer big returns, but they also come with a much lower chance of winning.
- Evaluate odds with intention – Instead of picking bets based on likelihood alone, consider whether the odds reflect the true probability of the outcome.
The most important concept here is value. A bet has value when the chance of it winning is higher than what the odds imply. When you find positive value, you’re getting a better return than the sportsbook’s price suggests.
Learning to identify these situations is one of the smartest steps a bettor can take.
What a Bookmaker Does
Understanding every aspect of a bookmaker’s job is far from necessary. Still, it doesn’t hurt to be familiar with what they do.
Online bookmakers have become the number one option for millions of sports bettors all over the world. This is not just because they’re safe to use, they’re also the easiest and most convenient option. Placing wagers online is VERY straightforward, and can be done from the comfort of your own home.
- They offer bonuses and other rewards to their customers.
- The odds and lines are typically better than the alternatives.
- They provide live betting, allowing us to bet on events AFTER they’ve started.
- We can place wagers using smartphones and other mobile devices.
We’re almost done with this section now. There’s just one more useful resource we need to make you aware of: our sports betting glossary. This is not something you’ll necessarily want to read in its entirety, but it’s still good to know where to locate it if and when you need it. It contains detailed definitions of virtually all the words and phrases you’re likely to encounter when wagering on sports.
Sports Betting Syndicates
Sports betting syndicates are groups of bettors who pool money, data, and skills to place wagers with the goal of long-term profit. They operate very differently from casual bettors, using structured roles, research models, and large bankrolls to find value before the market adjusts. As a beginner, you don’t need to join a syndicate, but understanding them offers insight into how professional bettors think.
It’s important to know that syndicates operate in a legal gray area. Their legality depends on where you live and how the group functions, and sportsbooks may limit accounts linked to coordinated betting. For most new bettors, it’s safest to focus on learning strong fundamentals before exploring anything this advanced. Sports betting syndicates use pooled resources and advanced modeling to find long-term value. Read more in our sports betting syndicates guide.
What Are the Different Types of Sports Betting?
There are a few alternatives to traditional fixed odds betting, including the ones listed below.
- In play/live betting
- Exchange betting
- Spread betting
- Pari-mutuel betting
- Esports betting
Each one of these involves risking money on the outcome of sports events in one way or another. But they all work a little differently. Let’s take a closer look at each one of them.
In Play/Live Betting
This is based on the same fundamental concept as traditional fixed odds sports betting, as wagers are still placed at fixed odds. However, there’s one very significant difference. With traditional fixed odds betting, wagers must be placed BEFORE an event starts. With in-play betting, however, wagers can be placed DURING an event. This opens up a whole new range of betting opportunities, and it’s proved to be incredibly popular with bettors.
Exchange Betting
Exchange betting also uses fixed odds, but there’s no bookmaker involved. Instead, the two parties to a wager are always bettors. One bettor is backing a selection, while the other is laying that selection. The person laying is effectively ACTING as the bookmaker, and offering the other party fixed odds on their selection. If the backer’s selection is correct, then the layer has to pay them out at the agreed odds. If the backer’s selection is incorrect, then the layer receives their stake.
Spread Betting
There are no fixed odds involved at all in spread betting, and a wager doesn’t simply win or lose. You have to choose whether a particular number will be higher or lower than the bookmaker’s posted spread, and the amount you win or lose will depend on HOW MUCH higher or lower the number is.
For example, you can wager on the total number of goals scored in a soccer game. A bookmaker might post a spread of 2-3, and you must decide whether you think there will be more than three goals or less than two. Backing more than three goals would mean “buying the spread.” For every goal scored past three, you’ll win one multiple of your initial stake. So if four goals were scored, you’d win an amount equal to your initial stake. If five goals were scored, you’d win twice your initial stake.
If less than three goals were scored, you’d lose one multiple of your stake per goal below three. So if two goals were scored, you’d lose an amount equal to your initial stake. If just one goal was scored, you’d lose twice your initial stake.
Backing less than two goals would mean “selling the spread.” Your payouts or losses would be calculated in the same way as we’ve just outlined, but in reverse. You’d stand to win if there were less than two goals, and lose if there were more than two.
Pari-Mutuel Betting
Pari-mutuel betting is used mostly for wagering on horse racing, but it can be used for other sports as well. It’s another form of wagering that removes the need for a bookmaker, and there are no odds involved here either. For each specific betting market, everyone’s stakes are paid into a “pool.” At the conclusion of the relevant event, those who backed the winning selection are all paid out a share of this pool. Each person’s share is calculated based on how much they staked and how many others backed the winning selection. Visit our pari-mutuel betting guide to see how it works.
Esports Betting
Esports betting is very similar to traditional fixed odds betting. There is one major difference, though; it doesn’t involve wagering on traditional sports. Instead, those who choose esports betting will be placing wagers on competitive video gaming.
Although competitive video gaming has been around for decades, it wasn’t until recently that it really took off. Many events and leagues are now televised or streamed online, and they attract large audiences. Can this really be considered a sport? That’s perhaps up for debate, but there are certainly plenty of people who believe so.
That’s why it’s often referred to as “esports,” and like most other sports, it’s possible to place wagers on it these days. Interested in learning more? Check out our guide!
Daily Fantasy Sports
There’s one other activity to mention here, and that’s daily fantasy sports (DFS). Real money DFS contests have become increasingly popular in recent years, especially in the United States. Maybe it’s because they represent an entirely different way to potentially win money using sports knowledge.
These contests involve risking money in exchange for the chance of winning, but there’s a strong argument that they’re not technically gambling. DFS is not subject to the same laws as traditional sports betting in the US, so the argument clearly has some merit.
How to Bet on Sports Online – Getting Started Made Easy
Okay, so you’re ready to get started. Now what? Well, we suggest reading the following article next. It summarizes a few basic aspects of sports betting that all beginners should know when they’re about to start risking their money.
There are now just five more steps to follow, and you’ll be well on your way to enjoying the thrills and excitement that sports betting has to offer.
- Know the different types of wagers
- Understand odds and learn how to calculate payouts
- Choose which sports to bet on
- Learn how to make selections and place wagers
- Decide where to bet
Let’s go through these steps one by one.
Know the Different Types of Wagers
Do you know the difference between a moneyline wager and a point spread wager? Or the difference between a prop and a totals wager? Heard of futures? What about parlays? Do you know how teasers and pleasers work?
If they’re being completely honest, most beginners will answer no to all of these questions. In fact, most beginners aren’t even aware that there are so many types of wagers that can be placed on sports events. But there are. Bookmakers generally offer a wide range of different wagering options. Some are very simple, while others are a little more complex.
It’s unlikely that you’ll want to use too many different types as a beginner.
Win Bet/Moneyline Wager
Sports betting doesn’t come any simpler than the win bet, or moneyline wager. Both these terms refer to the exact same type of wager. Win bet is used almost universally, while moneyline wager is used in the United States and a few other regions. The term “straight bet” is also used in some regions for this type of wager, but in the US, a straight bet refers to point spread wagers (which we will cover shortly).
A win bet is one of the most popular wagers that can be placed, partially because it’s so easy to understand and partially because it’s considered the “traditional” way to bet on several sports. This wager can be used in virtually every sport we can bet on, and it involves simply picking who is going to win a game, match, or other event. For a full breakdown, see our moneyline betting guide.
Point Spreads
Point spread wagers are extremely popular in the United States, especially for football. They’re also commonly placed on basketball games, and they can be used for a wide range of other sports, too. As we stated earlier, a point spread wager can be referred to as a straight bet in the US. Point spreads are used outside the US as well, as this wager is essentially a universal one.
The concept here is different from the win bet, as you’re not betting directly on which participant will win a game or match. Instead, you’re betting on which participant will “cover the spread.” The spread is created by a bookmaker who makes the participants equal favorites for the purposes of betting. A favorite is effectively “deducted” points, and an underdog is effectively “given” points. The size of the spread determines how many points are awarded and deducted. You can read a full explanation in our point spread betting guide.
Handicap Betting
Handicap betting is used in many parts of the world, and for several sports. It’s very similar to point spread betting. Points (or goals) are still awarded and deducted from teams for the purposes of the betting, but the aim is not specifically to make the participants equal favorites. Instead, it’s really just about presenting different options. Handicap betting effectively gives you the opportunity to improve your chances of winning.
Totals/Over-Unders
Totals and over-unders are two different terms for the same wager. Some regions only use one term of the other, but in most parts of the world, the two terms are interchangeable. This type of wager is extremely popular, extremely straightforward, and available on a wide range of sports.
The idea here is that a bookmaker sets a line for the total number of points, goals, or runs to be scored in a game. They then give you the option of betting on whether the actual total will be higher or lower than the line they’ve set. Betting on higher is referred to as backing the over, while betting on lower is referred to as backing the under.
For some sports, the bookmaker will set the line at what they estimate the total is likely to be. This is similar to the point spread wager in that they’re effectively creating 50/50 proposition, so the odds for the over will typically be the same as the odds for the under. They’ll at least be very close, as each one is theoretically as likely as the other.
For other sports, the bookmaker will set several different lines. The odds for the over and the under on these are often quite different, as one outcome may be much more likely than the other. Learn more in our guide to over/under betting.
Prop Bets/Specials
Prop bets (short for proposition bet) and specials are again two different terms used to describe the same type of wager. This particular type of wager is generally considered to be a wager that’s placed more for a bit of fun than anything else, and many experts advise that serious bettors should leave them well alone. We don’t believe this is good advice. A lot of props involve little more than guesswork, but some of them can present good opportunities for making informed decisions about which way to bet.
Broadly speaking, props or specials are wagers on specific aspects of a sports event that do not necessarily have a direct effect on the final outcome of that event. A prime example is a wager on which team will score first in a game. Visit our prop betting guide for a full explanation.
Futures/Outrights
Future and outrights are the same thing. Either of these terms can be used to describe wagers on the winner of a specific tournament, league, or competition in advance of the relevant event starting. This is also known as ante-post betting.
Here are some examples of futures and outrights.
- Backing a football team to win the Super Bowl at the start of the regular season.
- Backing a golfer to win the U.S. Masters before it starts.
- Backing a soccer team to win the English Premier League at the beginning of the season.
- Backing a tennis player to win the French Open before it starts.
Learn more about this betting option in our futures betting guide.
Parlays/Accumulators
Parlays, or accumulators, are what we call multiples. They involve making more than one selection as a part of a single wager. For example, if you wanted to back five football teams to each win their next game, you’d include all five teams in an accumulator or parlay.
Wagers of this type are hard to win, as you have to get EVERY selection correct. If just one single selection is wrong, the whole wager is a loser. The upside is that the returns can be very attractive when you do win. Our parlay betting guide breaks down how they work.
Progressive Parlays
Progressive parlays are a specific type of parlay that come with a slightly lower risk. Whereas standard parlays lose if one selection is incorrect, progressive parlays offer a little more flexibility. They still return a payout if just one selection is incorrect. Depending on the total number of selections made, they can return a payout even if two or three selections are incorrect.
The downside here is that the payout is less, even if you do end up getting all your selections correct. If you get any of your selections wrong, the payout is further reduced.
Full Cover Bets
Full cover bets are used primarily in the United Kingdom. They’re also known as combination bets or permutation bets. Like parlays and accumulators, they’re multiples that involve making more than one selection. However, they don’t just combine all the selections into one single wager. A full cover bet is basically a series of wagers that covers ALL selections in EVERY POSSIBLE combination.
Teasers and Pleasers
Teasers and pleasers are wagers that can be placed on football and basketball. These wagers are popular in the US, and they are widely available within the region. In most regions outside of the US, however, they’re virtually unheard of.
Each of these wagers is a type of parlay. They both involve making multiple selections as part of a single wager, and all selections have to be either point spreads or totals. These wagers each have a unique feature that sets them apart from traditional parlays, though.
- With teasers, the point spreads or totals are moved IN OUR FAVOR
- With pleasers, the point spreads or totals are moved AGAINST OUR FAVOR
What this basically means is that teasers are easier to get right, and pleasers are harder to get right.
If Bets and Reverse Bets
If bets and reverse bets are also wagers that are most commonly used in the United States. They’re considered by many to be very complicated wagers, but we don’t think that they’re especially difficult to understand. They’re basically just slightly more advanced types of parlay.
An if bet involves making selections in a specific order. The result of the first selection dictates whether or not any subsequent selection(s) are active. If your first selection is wrong, then your stake is lost, and the entire wager is finished. But if your first selection is correct, then the next selection comes into play. You’re paid out the winnings from your first selection, and your initial stake is placed on the second selection. This process repeats until a selection loses or all selections are completed.
Understand Odds and Learn How to Calculate Payouts
Odds are a vital component of any sports wager. They tell you how much you stand to win relative to your stake, and they also give some indication of how likely any given outcome is to happen. Most people understand that high odds mean something is unlikely to happen, and that low odds mean something is most likely going to happen.
There’s more to odds than just that, though. For example, odds can be expressed in several different formats. They help us determine whether a wager offers good value or not. A thorough understanding of odds is pretty much essential when betting on sports, as is the ability to calculate potential payouts. Odds determine your potential payout and reflect each outcome’s probability. See our understanding odds guide to learn how they’re calculated.
Choose Which Sports to Bet on
This step is very straightforward. It’s not something that requires in-depth thinking, as we typically recommend that beginners start by focusing solely on sports they know a lot about.
However, we realize that not everyone who wants to start betting on sports is already a sports fan. So this step is a little harder for them.
There are certain sports that are popular in some regions, but not so popular in others. However, there are a few sports that are popular with bettors all around the world. In terms of the total number of people who bet on them, the following sports definitely rank the highest.
- Soccer
- Football
- Basketball
- Tennis
- Cricket
- Golf
- Formula 1
- Boxing
Other popular sports for betting that are NOT on this list include baseball, darts, rugby and horse racing. We didn’t include baseball because that doesn’t get a lot of betting attention outside of the United States. Darts don’t get much attention outside of the United Kingdom, and rugby is only popular in a few countries. Horse racing DOES get worldwide attention, but horse racing betting is typically categorized as its own unique form of gambling.
Here are four reasons why these sports are so popular among bettors.
- They provide many opportunities to bet.
- They’re widely shown on television and/or the internet.
- Information on these sports is widely available and accessible.
- Bookmakers typically offer lots of betting options on these sports.
Learn How to Make Selections and Place Wagers
Now we’re into the REALLY practical advice. This fourth step involves learning how to actually make selections and place wagers. This isn’t an especially complicated process, but it can be a little daunting for beginners.
There’s no single “correct” way to make your sports betting selections, but it’s important to know that it’s the quality of these selections that will ultimately determine how well you do. By consistently making good decisions, you’ll be well on your way to making a decent profit.
Don’t expect to be able to do that as a beginner though. You’ll need to gain some experience first, and there’s a lot more to learn too. While you’re getting that experience, we suggest focusing on following these five tips.
- Start slow
- Bet on what you know
- Avoid the complex wagers
- Don’t make snap decisions
- Try to be impartial
Decide Where to Bet Online
Understanding where to bet on sports is one of the most important early decisions you’ll make. The right sportsbook affects your safety, your payouts, and the overall quality of your betting experience.
When choosing where to bet, focus on:
- Safety and reputation – Look for licensed operators with transparent policies and a proven track record of paying customers reliably.
- Ease of use – A good site should offer simple banking options, fast withdrawals, and an interface that makes placing bets stress-free.
- Fair bonuses – Welcome offers and promotions can add value, but always check wagering requirements and eligible markets before committing.
- Strong betting options – Competitive odds, live betting, and a wide variety of sports make your experience more enjoyable and flexible.
For most beginners, online betting is the easiest and most convenient choice. It offers better access to odds, more betting markets, and a smoother overall learning curve.
If you’re unsure where to start, Lucky Rebel Sportsbook is a smart pick thanks to its reliability, user-friendly design, and fair bonus terms. Choosing a trusted site sets the foundation for a safer and more enjoyable introduction to sports betting.
Developing Basic Betting Skills
There are several commonly held misconceptions relating to sports betting. Some of these are pretty harmless, but some can give people the wrong impression about sports betting. There are three in particular that we urge you not to believe, no matter how often you hear them being repeated.
- Sports betting is all about luck
- It’s impossible to win at sports betting
- Winning at sports betting is easy
The second and third misconceptions on this list obviously contradict each other. They clearly can’t BOTH be right, and in fact, neither of them is. Let’s start with the first one, though, regarding the luck involved in sports betting.
Sports betting is a form of gambling, and ALL forms of gambling involve at least some degree of luck. Some require more luck than others. Take casino slots, for example. These require no skill at all. You simply pay your money and hope that the reels spin a winning combination. Luck is the sole factor in determining whether you win or lose. The same can be said for most casino games, in fact, although a few of them have some element of skill to them, too.
The lottery is also all about luck, and so is bingo. Sports betting is different, though. It’s one form of gambling where luck is NOT the overriding factor. Although there’s some luck involved, for sure, the outcome of sports events isn’t completely random. It’s possible to use a combination of knowledge, skill, and strategy to try to gauge what’s likely to happen. Successful sports bettors are able to do this very well, and that’s why they win consistently. It’s not because they’re just luckier than everyone else.
The very fact that successful sports bettors exist clearly highlights that winning isn’t impossible. Most people lose, yes, but there are all kinds of reasons for that. It’s certainly not because winning is impossible. In theory, anyone can make money from betting on sports with the right approach. And, believe us, there are plenty of people who do.
The idea that winning is easy, however, is very far from the truth. A lot of sports betting beginners mistakenly believe that all they need to do to win money is make accurate predictions about the outcome of sports events. They assume that they’ll be able to make these accurate predictions if they know enough about the relevant sports. Unfortunately, they’re completely wrong.
One of the main goals of sports betting IS to make accurate predictions. That’s obvious. And if anyone was able to accurately predict the outcome of sports betting with unfailing consistency, then they’d be able to make a lot of money. That’s simply not possible, though. Even with an encyclopedic sports knowledge, sports are just too unpredictable.
Successful sports bettors aren’t only able to make accurate predictions, but they’re also able to identify when the odds are at a favorable place to make a wager. In addition to that, these bettors know how to properly manage their bankrolls and carry out all the necessary research and analysis effectively. In short, the requirements for successful sports betting go way beyond extensive sports knowledge.
Do You Need to Be a Math Genius?
We’ve got to be honest with you, there’s a lot of math involved when betting on sports. Numbers are everywhere and they are important. Understanding how to manipulate numbers will help you substantially.
Do you need to be a math genius to succeed though? No. This is a complete myth. A myth that gets repeated very often, but a myth nonetheless. We personally know several people that make a decent amount of money from sports betting, despite not being mathematically inclined.
You will need to do SOME calculations when betting on sports. There’s no getting away from that. Most of these calculations are pretty basic though, and relatively easy to do. So, there’s absolutely no need to worry if math is not your strong point. This won’t ruin your chances of success in any way.
Sports Betting Strategies and Tips
New bettors often hear about “systems” or “strategies,” but it’s important to understand what these methods actually do and where they fit in your learning process.
The following approaches are widely known, frequently used, and helpful to understand as you build a foundation in sports betting. Some are risky, some are advanced, and none guarantee long-term profit—but each gives insight into how different bettors think about managing risk and finding value.
Common strategies include:
- Arbitrage betting: Placing wagers on all possible outcomes across different sportsbooks to lock in a small, guaranteed profit. Requires multiple accounts and fast reaction times.
- Martingale system: Doubling your bet after each loss until you win. Simple in theory but extremely risky, as long losing streaks can wipe out a bankroll.
- Flat betting: Wagering the same amount on each bet. This keeps risk controlled and is often recommended for beginners.
- Value betting: Identifying wagers where the probability of winning is higher than what the odds imply. This is a core long-term strategy used by sharp bettors.
- Fading the public: Betting against heavily favored public opinions when the market becomes unbalanced.
- Bankroll percentage betting (e.g., Kelly Criterion): Adjusting bet size based on your perceived edge. More advanced but popular among disciplined bettors.
These strategies are useful to understand as part of your introduction to sports betting, but beginners should focus on fundamentals (good bankroll habits, consistent research, and learning how to spot value) before applying any structured system. If you’re learning the fundamentals, our beginner betting tips guide covers simple strategies to improve your decision-making.
Comparing Odds and Line Shopping
The odds in sports betting are always related to the chances of a wager winning. The more likely the wager is to win, the lower the odds will be. The less likely the wager is to win, the higher the odds will be.
When choosing to bet at higher odds, you are reducing your chances of winning. This is offset by having the opportunity to win even more money. Ultimately, it’s no more or less profitable than betting at low odds in the long run.
The simple process of comparing odds and line shopping every time you place a wager can make a big difference in the long run. It’s easy to do and doesn’t take long. Here are the two main benefits of comparing odds and line shopping.
- It increases the size of your payouts.
- It increases your chances of winning wagers.
How to Compare Odds & Line Shop
Comparing odds and line shopping is essentially the same as comparing prices for any product that you might want to buy. It’s a simple of matter of researching what’s available, and then selecting the best deal. This is extremely easy to do when betting online, as you just need to visit a few betting sites and check out their odds and lines. Choose to place your wager with whichever site offers the best value.
For example, let’s say you’re looking to place a wager on an upcoming tennis match between Miles Raonic and David Goffon. You check three different betting sites, and find the following odds available.
Miles Raonic vs David Goffon – Match Winner
| Selection | Odds (Decimal) | |
|---|---|---|
| Betting Site A | Miles Raonic | 1.35 |
| David Goffon | 2.80 | |
| Betting Site B | Miles Raonic | 1.30 |
| David Goffon | 2.90 | |
| Betting Site C | Miles Raonic | 1.40 |
| David Goffon | 2.80 |
If you’re planning to back Raonic to win, Betting Site C is the best site to place your wager. You’ll get odds of 1.40 rather than 1.35 or 1.30. If you’re planning to back Goffon to win, Betting Site B is the best site to place your wager. You’ll get odds of 2.90 rather than 2.80.
The differences in odds may seem small, but they’ll quickly add up over time. If you were staking $100 on Raonic here, getting 1.40 instead of 1.30 would mean earning an extra $10 in profit if the wager is correct. That may not seem like a lot right now, but winning an extra $10 for every single correct wager you place IS substantial.
Not convinced? Let’s say you place an average of ten wagers per week, and your win rate is around 40%. Over the course of a year, that’s 520 wagers placed and 208 wagers won. An extra $10 return for each winning wager would mean you’d be over $2,000 better off. That’s not bad for spending just a few extra minutes each time you bet.
Comparing odds for win bets is very straightforward, as all you need to do is choose the site which has the best odds for your chosen selection. Things get a little more complicated when betting point spreads and totals though, as there’s a little more to consider. In addition to the odds, you also have to look at the size of the spread or the totals line.
For example, let’s say you were looking to bet on the point spread for a football game between the Miami Dolphins and the New York Jets. You compare the lines at three sites, and this is what you find.
Miami Dolphins vs New York Jets – Point Spread
| Site Example | Selection | Odds (Decimal) |
|---|---|---|
| Betting Site A | Miami -3 | -110 |
| New York +3 | -110 | |
| Betting Site B | Miami -2.5 | -120 |
| New York +2.5 | +100 | |
| Betting Site C | Miami -3.5 | +100 |
| New York +3.5 | -120 |
Here you’ve got some decisions to make. Regardless of whether you want to back the Dolphins or the Jets to cover, there’s an argument for placing your wager with any one of these sites.
Let’s say you wanted to back the dolphins to win. You consider going with Site C, because they are offering the best possible odds. However, the Dolphins are giving away 3.5 points on this line. At Site B, they’re only giving away 2.5 points. A wager at Site C offers a better potential return, but a wager at Site B is easier to win. A wager at Site A is a compromise between the two.
It’s a similar situation if you wanted to back the Jets to cover. The best possible odds are at Site B, but the Jets are only getting 2.5 points. At Site C, they’re getting 3.5 points. But the odds are worse. Again, a wager at Site A represents a compromise.
Comparing odds across different sportsbooks not only boosts your payouts but also helps you spot major pricing gaps. In some cases, these gaps can even create arbitrage betting opportunities, where covering all outcomes can lock in a guaranteed profit.
Effective Research and Analysis
To make good decisions, you need good information. You also need to know how to accurately interpret that information.
Remember, the goal is to beat the bookmakers. And you can be certain that the bookmakers are working with a LOT of information. They look at a wide range of factors when setting their odds and lines, and consider anything and everything that could possibly affect the outcome of events. In an ideal situation, you’d have just as much information to work with as them. While this may not always happen, any additional information you have will help.
The amount of research you need to do ultimately depends on how serious you are about trying to make money. If you’re only betting for fun, and you aren’t too concerned about whether you win or lose, then you don’t HAVE to do any. Just remember that even a little extra information can go a long way towards helping you make better decisions. Simply spending just an hour or two each week on research could potentially have a huge impact on your bottom line.
When the goal is to make regular and consistent profits, an hour or two is unlikely to be enough. For a real chance of success, you should be considering several factors for each decision you make. This will enable you to form the balanced and informed views that will help you make good betting decisions. Gathering a lot of information can be time-consuming in itself, and then you have to analyze all that information.
If this is something you’re prepared to do (and it should be), then the first thing you need to think about is WHERE you’re going to get all your information from.
Your choice of sources will have a direct impact on how useful your research and analysis will be.
This should be pretty obvious. Use low-quality sources, and you’re going to be working with low-quality information. Low-quality information clearly isn’t going to help you make good decisions. Use reliable sources, however, and you’ll be working with good information. This WILL help you to make good decisions.
- Mainstream media
- Social media
- Sports forums
- Blogs
- Stats websites
The mainstream sports media is best for keeping up to date with general news, and reading or watching reports of games and events. It can also be good for getting the thoughts and opinions of the experts. It’s possible to find valuable information on social media, as long as you’re willing to weed through the not so valuable parts. The same rule applies to sports forums too. There are lots of knowledgeable sports fans who post insightful and interesting stuff in forums, and this kind of information can be useful. You have to be willing to ignore any information that will hinder your ability to make sound decisions.
There are also lots of knowledgeable sports fans who run or contribute to blogs. If you can find any good blogs that are relevant to the sports you bet on, they can be a great source for getting the views of others. Dedicated stats websites are obviously the best source for any statistics you choose to analyze.
Which sources you should actually use will depend on which sports you’re betting on. It will also depend on which strategies you’re using, and which factors you want to focus your attention on. That’s why we haven’t recommended any specific sources here. It’s up to you to decide what information you need and then find the best places to get it from. This will take some time, but it’s worth it.
One final point to make here is that watching sports on TV (or online) counts as research. In fact, this doesn’t just “count” as research, it’s arguably one of the most important forms of research we can do.
Take soccer for example. By regularly watching a team play, we can learn a lot about the quality of the individual players and how well they play as a group. We can see which formation they favor, the tactics they tend to use, and the style of play they generally employ. We can gauge how well they’re playing, and whether their results are a true reflection of their ability. We can tell if they’re overperforming or underperforming and get a real idea of what they’re capable of.
If we’re able to watch a lot of teams on a regular basis, and properly analyze their performances, this can REALLY help us when we come to bet on future games.
Using a variety of other sources in addition to watching sports is the best approach. Always remember how important it is to consider a range of different factors. There are LOTS of things that can affect the outcome of sports events. And there are very few, if any, sources that will give you the complete picture by themselves.
Understanding Correlation and Causation
One of the biggest mistakes sports bettors make is confusing correlation and causation. This can lead to completely misinterpreting information, and making bad betting decisions as a result. In order for your research and analysis to be effective, you need to know the difference between correlation and causation.
- Correlation is “a mutual relationship between two or more things”.
- Causation is “the action of causing something”.
If the research and analysis you do is extensive enough, you’re likely to discover all kinds of correlations between certain variables and the outcome of sports events. By studying statistics in great depth or by focusing on trends and patterns, you’ll find even more correlations.
For example, you might discover that several soccer teams consistently win games by a big margin when their possession stats are high. Or you might discover that a particular football team always seems to lose most of their games in the first half of the season, but win most of their games in the second half of the season.
It may seem reasonable to assume that this information is very relevant, and can help you to make future betting decisions. However, although the information MAY be relevant, it’s vital that you understand that correlation does not imply causation. Just because there’s a relationship between two variables, it doesn’t necessarily mean that one causes the other. And even when one DOES cause the other, it’s not always possible to tell which variable is the cause and which is the effect.
This doesn’t mean you should ignore any correlations you discover.
The fact that a team has a history of losing in the first half of the season and winning in the second half might mean that they have a tendency to start slow and get better as the season progresses. That’s useful information IF it’s accurate. It’s essentially up to you to decide whether or not that information means anything at all. It could just be a coincidence, or it could be a quirk of the schedule. Maybe they have been forced to face their toughest opponents in the first half of the season for the past few years.
Interpreting this kind of information is one of the hardest aspects of the research and analysis you need to do. It’s more of an art than a science really. There are no definitive rules for exactly what to do and when to do it. You just have to consider the context of any correlations you discover, and use your sports knowledge to try to determine exactly what they’re telling you. This is something that you’ll get better at with practice.
Learn How to Bet on Sports Online
You can learn sports betting at a high level with a simple plan that guides how you research and analyze each wager. You don’t need anything rigid or overly detailed, but setting a few clear guidelines makes the process more organized and effective.
A structured approach helps you stay focused, avoid rushed decisions, and build better long-term habits. Your plan should include the key steps you’ll take before placing bets, the information you’ll rely on, and how you’ll evaluate your results moving forward.
This score goes to the highest rated sites by experts. Only sites that hold an expert rating of above 85% are given this status.
A green Jackpot Certified score is awarded when at least 60% of expert reviews are positive.
A red Bust score is displayed when less than 60% of expert reviews are positive.
A grayed-out gem means there are not enough expert ratings to produce a score. The gambling site could be new.
A green Jackpot Certified score means that at least 60% of player reviews are positive.
A red Bust score means that less that 59% or less of player reviews are positive.
A grayed-out face means there are not enough player reviews to produce a score.