Charlie Blackmon Becomes the First MLB Star to Endorse a Sportsbook

| April 21, 2022 11:01 am PDT
  • Colorado Rockies outfielder signs a promotional deal with MaximBet.
  • This marks the first time a Major League Player has endorsed a betting site.
  • Blackmon is the second active athlete from a major North American sports league to sign such a deal.

Colorado Rockies hitter Charlie Blackmon is the new face of MaximBet. 

Bettors in North America can expect to see more stars of Blakmon’s ilk signing as brand ambassadors with top online betting apps and sites.

He is the first Major League Baseball player to pen this type of deal. However, BetMGM’s partnership with NHL and Edmonton Oilers star, Connor McDavid, makes him the second major pro sportsperson from the “Big Four” sports leagues to agree to be the face of a betting site.

What Blackmon and MaximBet’s Agreement Means

In a nutshell, Blackmon will serve as a brand ambassador for the sportsbook. 

This means that he has agreed to allow the site to use his image to promote its product. From the landing page of the site to in conjunction with bonuses and promotions, as well as social media campaigns, the 12-year professional will be associated with MaximBet. 

Although full details have yet to be disclosed, we do know that a five-year deal has been agreed on by both parties. This is just over a month since the league and the MLB Players Association drafted a new collective bargaining agreement that allows players to sell their image rights to betting companies.

Why Choose Blackmon?

Charlie Blackmon is known to fans as a bright and quirky character. But this isn’t the only reason for MaximBet choosing the Rockies star over anyone else in the league.

It is no coincidence that MaximBet only serves bettors in Colorado, which is, at least for now, the only state where the sportsbook can legally operate.

CEO of the company, Daniel Graetzer, expanded on why MaximBet chose “Chuck Nazty.” Graetzer emphasized the importance of having a big Coloradan name under their belt.

“Charlie is one of the most revered Rockies players of all time, and his style and career success make him a perfect fit for MaximBet. We are thrilled to welcome Charlie to the MaximBet family. We look forward to him hitting it out of the ballpark for us as we continue to grow in Colorado and across the country.”Daniel Graetzer

In addition to using Blackmon’s likeness in marketing campaigns, the site has also paid artist SolesbySir to create items to celebrate the deal. 

Included in these special edition pieces are gloves, ballcaps, gloves, and some angling equipment for the fishing-mad star. 

Will More Sports Stars Follow Blackmon?

While there is no way of confirming that more major sports stars will sign similar deals, it looks nailed on. 

With the MLB and NHL now connected to betting sites in the USA through two of their players, it’s only a matter of time before the NFL and NBA follow suit. Again, this cannot be confirmed yet, but one would have to think that more stars will be associated with betting sites.

Make sure to follow our sports betting blog to keep on top of the latest gambling news, views, and advice for all major US and international sports.

Adam Haynes

Adam is a sports writer and tipster with a strong background in MMA, boxing, and combat sports.

When Adam isn't writing about those, as well as politics, rugby, and Gaelic Games, he can be found working on methods and strategies to beat the bookies.

For his troubles, Adam is a fan of Leinster Rugby, Glasgow Celtic, and trusting the process.

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