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Online Betting Sites’ Best Promotions and Bonuses for the World Cup

| June 12, 2018 12:00 am PDT
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The soccer World Cup is one of the most popular competitions in the world. Naturally, it also attracts millions of people who want to place some wagers and try to make money.

If you’re reading this post, chances are you are among the many who will be betting during the tournament.

The widespread interest in World Cup betting represents a good opportunity for the bookies to attract new customers or reactivate old ones that haven’t been around for a while. They do so by offering various promotions related to the World Cup.

If you play it smart, you will be able to find a lot of extra value that might make the difference between winning and losing during the competition.

In this post, I will go through some of the best promotions offered by our recommended gambling sites for World Cup betting.

The good news is that there’s something for everyone. Some of the offers are completely free; others require some investment. Check them out and take advantage of the ones that suit you best.


Betway is one of the biggest and most respected European bookies. It has been around for ages now, and soccer is one of the top priorities of the company. It’s no surprise to see that the World Cup takes center stage in Betway this month, and there are some interesting promotions available.

4 to Score (Free)

This is a free predictor game that could bring you a large prize. There are 11 rounds during the World Cup, and each has a pool of £25,000. If there’s no winner, the cash is transferred to the next round, so the overall prize could reach up to £275,000 if no one wins until the last round.

As for the game itself, you will have to predict the first goalscorer of the matches provided for each round. If you manage to do that, you win.

Here are some of the important terms and conditions of this promotion.

  • You need a valid Betway account to participate
  • You have the right to one entry only
  • You have to submit your predictions before the first game of the round starts
  • Once you submit your predictions, you can’t change them
  • If the first goal in a game is an own goal, the second one will count

This Betway game is the perfect opportunity to have some fun for free and win big if you get lucky. I will be giving my advice during the tournament, so follow my blog to see my thoughts on each of the rounds.

Free Bet Specials (Funds Required)

The other promo you could expect from Betway will provide you with the opportunity to grab free bets on many of the World Cup games in Russia.

The first opportunity is related to England’s opening match against Tunisia. If you place a single wager worth at least £/€5 on odds of 2.00 or higher, Betway will credit your account with a free bet worth £/€10.

Here are some of the important terms and conditions.

  • Only players from Ireland and the United Kingdom can participate
  • If the initial bet is void or cashed out, you don’t get the free wager
  • The free token will expire in 7 days
  • The initial bet must be on singles and on odds of at least 2.00

This is only the first promo of this kind, as Betway will be launching more of the same throughout the World Cup.

  • Visit Betway


Another European bookie with a flawless reputation and an emphasis on soccer is 10Bet. It has a large betting coupon with some of the best odds on the market. As you would expect, the sportsbook is more than prepared for the World Cup.

World Cup Outright Special (Funds Required)

If you are looking to bet on the World Cup 2018 winner, 10Bet is probably the best place on the market. The company will give you a free bet worth between €3-6 each time the team you picked wins a game in the regular time.

To qualify for the free wagers, you must place €20 or more on a certain country. Here are the terms and conditions you must know before placing your bet.

  • You have to place your qualifying bet before June 13, 23:59 CET
  • The promotion is valid only once per customer
  • Each free bet can be used within 7 days on any World Cup game, but the odds must be 1.80 or higher (up to 8.00)
  • The free bets can’t be cashed out
  • Each free wager must be used in full

If you want some advice on the potential winners, you could check my post on this betting market.

World Cup Top Scorer Special (Funds Required)

10Bet has a similar promotion for the top scorer market. If you place €10 or more on a player, you will win a free bet worth up to €4, depending on the player you choose.

The terms and conditions are similar to the first 10Bet promotion.

  • You have to place your qualifying bet before June 13, 23:59 CET
  • The promo is available only once per customer
  • Each free bet can be used within 7 days on any World Cup game, but the odds must be 1.80 or higher (up to 8.00)
  • The free bets can’t be cashed out
  • Each free wager must be used in full


You must be living under a rock if you have haven’t heard about the 888 Group. The company owns one of the largest gambling sites online, and their sports betting section is called 888Sports.

This operator is known for the many promotions available, and the 2018 World Cup in Russia is honored accordingly.

Back Yourself (Funds Required)

If you decide to back a country to win the 2018 World Cup with a bet of €20 or more, you will be credited with a €1 free wager each time your team scores a goal. The promotion is fantastic and could bring you tons of free bets.

Of course, there are certain conditions you should be aware of.

  • You have to place a qualifying bet of at least €20 on the Winner market of the World Cup before June 18, 18:59 BST
  • The wager must be a single and can’t be combined with other selections
  • Only your first bet on this market will count
  • Only games played after you placed your initial wager will be included
  • Goals during penalty shootouts are not included
  • You free bet tokens will expire 3 days after being credited

Genting Sports

Genting is one of the largest owners of land-based casinos in the United Kingdom. The company has a flawless reputation and used its experience to launch an online gambling site as well.

It is targeting mostly the UK market, but players from all over the globe are accepted.

Genting currently has one special offer for the World Cup, but it’s a tasty one.

World Cup Top Scorer Free Bets (Funds Required)

If you place a bet of £20 or more on the top scorer market for the World Cup, Genting will give you a £5 free bet for each goal of the player you selected. This is a great opportunity to earn plenty of extra wagers, if you choose wisely.

Let’s take a look at the more important terms of this Genting offer.

  • You must place your wager before June 14, 16:00 GMT to qualify
  • Only your first bet on the top scorer market qualifies
  • Cashed-out bets don’t qualify for this promotion
  • Goals in penalty shootouts don’t qualify
  • The free bets will be credited within 24 hours of each goal and will expire in 3 days
  • You must use your free wagers on odds of 5.00 or less
  • Only players from the United Kingdom can participate

Guts Sports

Another sportsbook that deserves your attention is Guts. The operator is widely popular in Europe because of the solid betting coupon and constant flow of exciting promotions.

When it comes to the 2018 World Cup, Guts is probably the best place for high rollers with the following promotion.

A Knockout Special (Funds Required)

This promotion has the potential to bring you unlimited bonus funds. Guts will give you a £5 bonus for every £100 you placed on the games from the World Cup group stage.

This will happen on June 28, and there is no limit on the bonus you could receive. If you plan to bet on the games from the group stages frequently, this is an exceptional opportunity to earn some extra value.

On top of the sportsbook bonus, Guts will also credit your account with 10 free spins on the game Hugo Goal for every £100 placed. They come with no wagering requirements, so the winnings are basically pure cash.

Here are some details about this Guts special offer.

  • The promotion is available to customers from UK, Germany, Norway, Sweden, Finland, Canada, and New Zealand
  • You have to opt in from the promo page to participate
  • You get £5 and 10 free spins for every £100 staked
  • You have to wager the sportsbook bonus you receive from Guts 4 times on odds of 1.80 or higher prior to withdrawal
  • You must open the game Hugo Goal before July 1 to claim the free spins and use them within 2 days after claiming them
  • Any cashed-out or void bets are excluded from this Guts offer

World Cup Bonuses for US Bettors

Unfortunately for players from the USA, the promotions listed so far are not available because of the complicated legal situation of online gambling in the region. However, we have a list of safe and reliable online sportsbooks that will gladly accept US bettors.

Most of them don’t have promotions related to the World Cup, because soccer is not that popular in the United States. Still, they do provide some large bonuses for new customers and other regular ways to earn extra value, so there’s money to be made during the World Cup.

Let’s take a closer look.


One of the bookmakers for US players is Bovada. The online operator offers solid odds, a decent number of soccer markets for the World Cup, and a lot of promotions.

For a start, each new customer of Bovada can claim a 50% first deposit bonus of up to $250. This is a nice way to boost your bankroll. You will have to wager the deposit and bonus 5 times prior to withdrawal.

The other exciting promotion is called Bovada Rewards. It will give you the chance to earn points with each real money wager you place. You can then redeem the points for cash. The more you play, the better rates you get.

  • Visit Bovada


BetOnline is another gambling site that works with customer from the USA. It has been around for a while and offers a complete platform for casino games, poker, and sports betting.

The operator has launched a large Pick’Em contest for the soccer World Cup. There is no fee to enter, but you have to wager at least $50 throughout the tournament.

You can pick the final score of each game, and you win a point each time you guess the correct result. The top 200 players will share the $10,000 prize pool.

On top of that, BetOnline has a 50% welcome bonus of up to $1,000 and a 25% lifetime bonus for each customer. This means every deposit in the sportsbook will bring you some extra cash.


Another reliable bookie that is targeting the US market is GTBets. The sportsbook offers plenty of betting options, solid odds, and many promotions. There isn’t anything special for the World Cup, but the regular offers of GTBets are more than enough.

You could get a 150% bonus of up to $500 on your first deposit and another 100% of up to $500 the second time you add funds to your account. The bonus cash comes with a 5x rollover requirement.

When you’re done with the initial GTBets offer, there are plenty of other promos like reload bonuses, refer-a-friends deals, and more.


SportsBetting.ag is one of the few US bookies that have a special promo for the World Cup. You can enter the free Pick’Em contest with a prize pool of $5,000. It’s very similar to the one BetOnline has to offer, as you will have to wager $50 or more on the World Cup to participate.

Simply pick the correct score of each match of the tournament, and you will earn 1 point for every correct assumption. The 200 players with the most points will get prizes.

The regular promotions of SportsBetting.ag are also worth your attention, as you could get a 50% first-deposit bonus of up to $1,000, 25% lifetime bonuses, $50 free to play on mobile, and more. Simply check the promotions page of the operator for more details.

Promotions by Other Betting Sites

As you can see, there are tons of options to make some money during the World Cup. Even players from the United States will have the chance to boost their bankroll.

Pretty much any online bookie out there is prepared to provide its customers with plenty of opportunities. I won’t be going into too many details about every single offer, so I will recommend you to keep your eyes open.

I would like to highlight another exciting promotion, though. BetVictor has a £1,000,000 bounty for the customer who hits the winning bet with the highest price during the World Cup. That’s absolutely insane, and it’s a must-try.

Especially if you consider that the bookie has a separate pool of £5,000 and some casinos bonuses for each day of the World Cup.

I’m ready to embrace the challenge and will share more details about my plans for the BetVictor competition soon. It’s obviously a long shot, but with the right strategy, it’s not impossible to actually win it. And a £1 million prize is certainly worth making the effort for!

Jerry Summer

Jerry Summer has a wide-ranging interest in gambling and the gambling industry. He's made a living out of both playing poker and betting on sports.

The English Premier League and the NBA are among Jerry's primary areas of expertise. He's knowledgeable about many other sports, too, along with poker and several casino games.

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