How Much Money Is Bet on the Super Bowl?
The Super Bowl is the most popular sporting event in the US, and probably the most popular event period.
In this day and age, any popular sporting event will have a lot of interest because of its betting appeal. The Super Bowl has a wide range of betting options beyond the game. That puts it among the most bet on sporting events.
Since 1991, the Nevada Gaming Commission has reported the amount bet on each Super Bowl in Las Vegas. Let’s break things down in five-year increments.
Super Bowl Betting from 1991-1995
The beginning of the Super Bowl betting data takes us to the early 1990s.
In 1991, the Buffalo Bills were a (-6.0) point favorite over the New York Giants. The over/under sat at 40 points.
Buffalo was in position to cover, but the Giants made a second-half comeback to take a 20-19 victory. A last-second field goal wouldn’t affect the spread, but it would push the game over the point total. The Bills missed, ending the game with 39 points.
The Bills returned the following season as a (+7.0) point underdog to the Washington Redskins. Washington led 24-0 in the third quarter, going on to win 37-24.
We saw $50.3 million bet on this Super Bowl, but they must’ve been heavy on Washington and the over because the sportsbooks only took home a $301,000 profit.
Buffalo played the Dallas Cowboys in 1993 and 1994. We can pair these games together because they were nearly identical.
|Spread||Cowboys (-6.5)||Cowboys (-10.5)|
|Money Bet||$56.8 Million||$54.4 Million|
|Sportsbook Profit||$7.1 Million||$7.4 Million|
Dallas covered in both games, with the first game hitting the over and the second going under.
In 1995, we saw a massive $15 million jump in money bet. We wouldn’t see a rise like that until nearly 20 years later.
The San Francisco 49ers came in as a massive (-19.0) point favorite over the San Diego Chargers. It wasn’t much of a battle as the 49ers led 28-10 at halftime. They went on to win 49-26 and clinch the over.
It was a brutal day for sportsbooks as they took a nearly $400,000 loss on the game. That big spread must not have scared off bettors.
1996-2000 SB Money
In 1996 and 1997, we saw a virtually even amount bet on the Super Bowl. They both come out to $70.9 million when you round the two years. The actual difference was about $54,000.
The Dallas Cowboys won the Super Bowl in 1996, but they failed to cover the (-13.5) point spread. In 1997, the Super Bowl ended in a push as the Green Bay Packers won by 14.
Green Bay came into the 1998 Super Bowl as an (-11.0) point favorite over the Denver Broncos. It was a close game throughout, but Denver was always out front. A late touchdown run gave them a 31-24 victory. It was also an essential touchdown for the point total as it pushed it over 50 points.
Bettors must’ve liked the Broncos because the sportsbooks only took home $472,000 of the $77.2 million bet.
Denver returned the following season, but they were a (-7.5) point favorite this time. They won 34-19, with John Elway going out on top.
The sportsbooks had a solid bounce-back, taking home $2.9 million of the $76.0 million bet. The first Super Bowl of the new millennium saw a $3.4 million dip in the amount bet. Maybe people weren’t confident in the St. Louis Rams opening as (-7.0) point favorites.
St. Louis led most of the game, but this game wasn’t sniffing the over. The Tennessee Titans had a chance to tie the game on the final drive, but they came up one yard short.
It was a killer for Titans bettors, as the game ended in a push. The sportsbooks took home a 6.0 percent profit, their biggest mark since 1996.
2001-2005 Super Bowl Betting Breakdown
The 2001-2005 stretch was great for sportsbooks, and not so great for bettors. It all started in 2001 with the Baltimore Ravens facing the New York Giants.
Baltimore was a slight (-3.0) point favorite, and their legendary defense led to a 33.0-point total. Baltimore dominated the game, defeating the Giants 34-7. The money bet dropped to $67.6 million, but the sportsbooks made a big profit with $11 million.
In 2002, the money bet rose back to $71.5 million. That likely has to do with one bettor dropping a Super Bowl record of $4.8 million on the St. Louis Rams.
The New England Patriots became the biggest preseason longshots to win the Super Bowl. Their victory as (+14.0) point underdogs wasn’t great for sportsbooks, as they accumulated a 3.3 percent profit.
There isn’t much to talk about with the 2003 Super Bowl. I’ll give you a breakdown of the betting below.
- Spread: Oakland Raiders (-3.5)
- Over/Under: 44.0
- Money Bet: $71.7 Million
- Sportsbook Profit: $5.2 Million
It wasn’t much of a battle as the Tampa Bay Buccaneers won 48-21. The game went over the point total early in the fourth quarter.
I quickly went through 2003 because I wanted to talk about 2004 and 2005. They each saw a massive bump in money bet. The 2004 Super Bowl brought in $81.2 million, with 2005 going to $90.8 million. That played into the hands of the sportsbooks.
The New England Patriots were a (-7.0) point favorite both years, but they failed to cover both times. Perhaps that’s what started the Tom Brady hatred because he let many bettors down.
On the other hand, the sportsbooks took home $12.4 million and $15.4 million, respectively. The 17.0 percent profit in 2005 was the biggest profit up to that point.
SB Betting from 2006-2010
Following a successful five years for the sportsbooks, we move into the late 2000s.
In 2006, we saw a then-record $94.5 million bet on the Super Bowl. The Pittsburgh Steelers were a (-4.0) point favorite over the Seattle Seahawks. Pittsburgh took command in the second half, winning 21-10. The sportsbooks took home a respectable 9.3 percent profit.
The 2007 Super Bowl was between the Indianapolis Colts and Chicago Bears. Indianapolis was a (-6.5) point favorite, and the over/under sat at 47.0 points. It was a close game in the first half, but the Colts pulled away for a 29-17 victory.
We all know which Super Bowl is up next. It’s the New England Patriots vs. New York Giants. The Patriots were 18-0 and had one of the best offenses in NFL history.
Well, most people must’ve bet against the Patriots and the over because it was an all-time bad night for the sportsbooks.
- Money Bet: $92.1 Million
- Sportsbook Profit: -$2.6 Million
This was by far the worst Super Bowl for the sportsbooks since 1991. In turn, it was the best for bettors.
The following two Super Bowls were almost identical with their betting trends. In 2009, the money bet dropped to $81.5 million. The Pittsburgh Steelers beat the Arizona Cardinals on a late touchdown. The touchdown didn’t affect the spread, but it pushed the point total over.
That led to the sportsbooks claiming an 8.2 percent profit.
In 2010, we saw a $1.2 million increase in money bet. Indianapolis was a (-4.5) point favorite, but they failed to cover against the New Orleans Saints. It was an 8.3 percent profit for the sportsbooks.
2011-2015 Super Bowl Money
From 2011-2015, we began to see the rise of sports betting. Let’s see how things went in the 2011 Super Bowl.
The Green Bay Packers were a (-3.0) point favorite against the Pittsburgh Steelers. Green Bay won 31-25, and the sportsbooks only collected $724,000 of the $87.5 million bet on the game.
I really want to talk about the 2014 Super Bowl, so let’s do a quick breakdown of the 2012 and 2013 games.
|Spread||Patriots (-3.0)||49ers (-4.5)|
|Money Bet||$93.9 Million||$98.9 Million|
|Sportsbook Profit||$5.0 Million||$7.2 Million|
The favorite lost outright in both games, but it wasn’t out of the ordinary for the sportsbooks profit. They took home 5.4 percent in 2012 and 7.3 percent in 2013.
Now, it’s time to talk about the 2014 Super Bowl. For starters, it featured a then-record $119.4 million bet on the same. Everyone wanted to see who would win the battle between the No. 1 offense and No. 1 defense.
The Denver Broncos opened as a (-2.5) point favorite. Unfortunately, it was a massive flop as the Seattle Seahawks dominated from start to finish, winning 43-8.
In 2015, it was a pick-em between the Seahawks and New England Patriots. Seattle was in position to score the go-ahead touchdown, but Russell Wilson threw an interception at the one-yard line.
That play changed a lot of bettors. Luckily, it appears it worked in favor of the bettors and not the sportsbooks.
They only recorded a 2.8 percent profit from this Super Bowl. That was the second-lowest total in the previous seven years.
2016-2020 Money Breakdown
This era is where betting on the Super Bowl went to new heights. It became one of the most bet on sporting events.
In 2016, we saw a Super Bowl record with a $132.5 million bet. The Carolina Panthers were a (-5.0) point favorite against the Denver Broncos. Denver led nearly the entire game, winning 24-10. The sportsbooks netted a profit of $13.3 million.
The 2017 Super Bowl was a wild one that saw a massive swing for bettors. The New England Patriots were a (-3.0) point favorite, but the Atlanta Falcons held a 28-3 lead in the third quarter.
We all know what happened next. Tom Brady led one of the biggest comebacks in Super Bowl history.
New England covered the spread, giving the sportsbooks a $10.9 million profit.
In 2018, the Super Bowl saw the current record of $158.6 million bet. It was a matchup between the Patriots and the Philadelphia Eagles. New England was a slight (-4.5) point favorite, but the Eagles pulled off the upset with a backup quarterback.
Surprisingly, the money bet went down around $13 million in 2019. Maybe that was foreshadowing because the Super Bowl between the Patriots and Los Angeles Rams turned out to be one of the worst.
New England ultimately covered the (-2.0) point spread, but it was a terrible game. The sportsbooks had a solid bounce back with a 7.4 percent profit.
The betting numbers rose to $154.6 million in 2020, as the Kansas City Chiefs were a (-1.5) point favorite over the San Francisco 49ers. Kansas City trailed much of the game, but a 21-point fourth-quarter helped them cover the spread.
That gave the sportsbooks an $18.8 million profit.
How Much Was Bet on During 2021 Super Bowl 55?
I wanted to put the 2021 Super Bowl into its own section for a few reasons. For starters, the COVID-19 pandemic meant the Super Bowl was under different circumstances. That led to the money bet on the game dropping to $136.1 million.
What’s also cool about this matchup is we have an in-depth breakdown of how much people bet in the states where gambling is legal. Let’s check out which state wagered the most money.
- New Jersey: $117.4 Million
- Pennsylvania: $53.6 Million
- Illinois: $45.5 Million
The Super Bowl was between the Kansas City Chiefs and Tampa Bay Buccaneers, but we don’t have data for Missouri or Florida.
Kansas City was a (-3.0) point favorite, but the Buccaneers dominated in a 38-9 victory. The sportsbooks garnered a 9.2 percent profit in Las Vegas, but it wasn’t the same everywhere else.
- New Hampshire: -23.9 percent profit
- Washington D.C.: -1.75 percent profit
- Montana: 2.2 percent profit
That’s a good example of how betting varies from state to state. Some states heavily favor one side, others prefer the other, and some are in the middle.
How Much Money Will We See Bet on Super Bowl 56?
I think it’s safe to say we’ll see an increase from the $136.1 million bet in 2021. COVID-19 continues to impact the U.S., but fewer restrictions should lead to more in-person betting.
I’m not saying we’ll see a record-breaking Super Bowl, but I expect over $140 million bet.
For bettors that don’t want to bet in person, make sure you check out the top Super Bowl betting sites.