Here are my credentials to write this article. I’ve been an online gambling affiliate for about 7 years, I have earned placement for one of my affiliate sites in the “top 20 poker affiliate sites” for US customers, and I was a moderator of the largest poker affiliate forum. Net earnings are in the (removed for privacy reasons).
Even being an affiliate for what I consider to be a long time, when you take into account the immaturity and relatively short life of online gambling, I’m still amazed at how much smart gaming affiliates earn. There’s so many ways and categories poker affiliates can be put in from incentive based, to rakeback, to bonus scalpers, to the plain jane affiliate.
As I go through these numbers with you, bear in mind that many affiliates are into different verticals. For example, I’ve taken what I know from being a poker affiliate and applied it to casino sites, mixed martial arts, boxing, football, and various other forms of betting as well.
While there’s no true definition of a super affiliate, I use this title sparingly. It’s difficult to categorize one as a super affiliate based upon revenues, because 1 player alone can put you into that category. In general, a super affiliate in my mind runs a website that most other affiliates in the industry know by name, follow, and for monetary purposes make a minimum of $100,000 per month in revenues. Despite falling in this category I’ve never tagged myself a super affiliate, because I see so many others doing WAY better than I do.
It’s not exactly something most people say for fear of giving away too much information to their competition. Luckily for most people they have multiple sites, and the ones that look like they generate the least, probably generate the most. Poker and casino affiliate sites can be very deceptive like that.
Ok so you probably want numbers by now. I can only go off what I’ve heard through the grapevine, and experienced myself. Without revealing his website about 4 years ago I heard of a one man affiliate who ranked for just about all the lucrative keywords in Google, and he was earning approximately $500,000 per month. While he had hundreds of websites, most of them were used as feeders to his main sites (he had about 3 at that time). He has since fallen and others have taken his place in Google, but I’m sure with ongoing revenue share and other ventures he’s probably still in the same area, if not more.
While I won’t go into exact details of my personal monthly earnings I will say that I’ve come close to the mark stated above, but it was an extraordinary month and most of the revenues were from very large casino earnings resulting from only a few players.
The days following the UIGEA resulted in an bizzare event. The money that changed hands during that period was truly amazing, because people sold their sites for almost nothing, basically giving them away. Sites worth millions these days sold for the low 6 figures. This allowed certain companies to scoop them up for low prices and become huge corporations.
Again, sites like Pokerlistings are large corporations, websites like Pokerstategy or Pokersource are run by dozens of employees so their revenues absolutely exceed $1,000,000 a month. The now deceased founder of Pokerlistings (Andreas Oscarsson whom was killed in his home) was heard over some beers saying that he was making over a million a month, and that was a few years back. I personally don’t attend these gambling affiliate conferences, because I simply don’t care to. Pokerlistings has since grown into a mega monster dominating almost all keywords and holding various domains making very large sums in all sorts of industries.
Then you get into rakeback affiliate sites. While I never really cared to learn about rakeback, I do know the largest rakeback site is raketherake (owned by Karim Wilkins) and apparently dominates that poker niche; since it’s inception in 2004 through the mid part of 2009, it generated $56 million in rake for it’s players. Rake back affiliates are generally left with a margin of 8%-15% of what their players generate, which is why I find the number above to be kind of weak. Assuming he made an avg. of 15% he would have generated gross revenues for the 5 years of $10,000,000. Not bad, but not great for a super affiliate. The dollar amount is actually calculated on their website in real time.
Personally I have nothing to gain from telling you that the poker, casino, or the sports market is unsaturated, since I’m not selling you on anything. The people that tell you this are either bad at what they do, or they are trying to posture in order to keep the competition down. In fact, we put up an affiliate website a month ago and it already earns 5 figures a month. Like most things, it’s not difficult, but it does take a lot of knowledge, luck, and persistence.
I don’t claim any of this information to be 100% accurate. In fact, the CEO of Wickedfire claimed he knew an affiliate who was earning $15,000,000 per month. I claim 100% BS, but who really knows. As I said the numbers in this article are usually just people running their mouth, like we all do sometimes. This article was meant to be a rough guide for the affiliate side of the gambling sites.
Here’s a small collection of polls and stats for monthly revenues.
Bookmaker Top 5 Sportsbook Affiliate Earners
These are earnings for 1 sportsbook affiliate site. They are the top 5 affiliate earners for this particular sportsbook, plus they are probably doing very well at other sites they promote. Take note that earnings usually double during the time of American Football season. This was before Football betting season.
Poker Affiliate Earnings Monthly
This was a small poll taken in 2008 sometime. It’s mostly poker affiliates with some hybrid affiliates whom promote casinos and poker rooms. This was monthly earnings. The poll is off, because I know of a few affiliates in the top categories that obviously didn’t vote.
Here is a Sportsbook, Casino and Poker Affiliate Program
Again as you can see the earnings for the top 5 affiliates are quite high, in the 6 figures for 1 program. This was for sportsbook.com, but many affiliates now promote their poker site and casino as well.